About  Us

BWA Research Group is an independent market research and consulting firm  providing strategic business development, and market & technology consulting on next generation broadband communications technologies.

The group is headed by Frans Versluis. Versluis has 20+ years experience introducing and managing new product categories in fields as diverse as consumer packaged goods, business-to-business service industries, business software and communications equipment. 

Prior to joining BWA Research, Frans worked at ADC Telecommunications, Inc.  During his nearly 10-year tenure with ADC, Frans Versluis was responsible for research and market intelligence for the company on a global basis, providing analysis and in-depth information about market trends and developments in U.S. and international markets. Most recently, he was program manager in ADC’s wireless business unit, responsible for the wireless broadband access and backhaul product portfolio.

Before joining ADC in 1999, Versluis held a number of management positions with the Netherlands Foreign Trade Office where he served as Senior Project Manager for the NCOC USA, Inc. in Chicago and as Manager and Senior Consultant for the group in New York and Atlanta. 

Versluis received a Bachelor of Science degree in Marketing from the Amsterdam School of Business, The Netherlands, and a Masters in Business Administration degree from The University of St. Thomas Graduate School of Business, St. Paul, Minnesota. 

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